ANNOUNCING HIROMI UEDA
AS THE NEW ARMANI GLOBAL MAKE-UP ARTIST
Armani beauty is pleased to announce Hiromi Ueda as the new Armani Global Make-up Artist.
Born in Japan and now living in London, Hiromi Ueda is an internationally renowned make-up artist with endless talent and color expertise. Hiromi Ueda has collaborated with Giorgio Armani as a guest make-up artist for the latest Armani Privé haute couture, Giorgio Armani ready to wear, and Emporio Armani ready to wear fashion shows, and for the latest Giorgio Armani campaigns.
“What fascinates me about Hiromi Ueda, the new Armani global make-up artist, is her measure, her innate sense of balance and her grace, which all translate into powerful expression. I find inner strength in her subtle use of colour and her ability to make a face glow with a few skillful touches. My special thanks go to Linda Cantello for so many years of close collaboration as well as her constant dedication and vision, which I have always admired,” said Giorgio Armani.
“I believe that true confidence comes from embracing one’s authentic self. Growing up in Japan, the idea of cultivating inner beauty and kindness was instilled in me from an early age. Makeup not only serves as a powerful tool for self-expression, it also plays a crucial role when it comes to boosting confidence. It is the perfect union of inner and outer beauty,” added Hiromi Ueda.
In her new role, Hiromi Ueda will champion Giorgio Armani’s philosophy of beauty that addresses the needs of real people, by revealing their inner and natural beauty.Thanks to her undeniable expertise of creating make-up looks backstage and distinctive knowledge of the beauty and fashion industry, Hiromi Ueda will bring to the brand her unique stake in artistry and ability for innovation.
ABOUT HIROMI UEDA
Hiromi Ueda has rapidly established herself as an internationally renowned make-up artist. Hiromi Ueda’s versatile work draws inspiration from both her native country of Japan and her current home, London, where she has resided for the better part of two decades. This duality permeates and informs her work, from vibrant pop-inspired designs to natural and fresh looks. Ueda was born in Osaka, Japan, and relocated to the United Kingdom at the age of 23, after falling in love with London during a year studying English and Literature abroad. However, after witnessing a fashion show from backstage, she realized her passion was for beauty, and soon after, enrolled in a make-up program at Westminster College. She went on to assist the likes of Alex Box, Diane Kendal, and Petros Petrohilos. One of her first breakthrough moments came in 2015, when she was given the opportunity to collaborate with legendary photographer David Sims, for an Arena Homme + editorial.
Since then, her charisma has made her a leading international make-up artist, and she has collaborated with some of the world’s top photographers, continuing to work with David Sims, as well as Paolo Roversi, Craig McDean, Karim Sadli, Lachlan Bailey, Sølve Sundsbø, Alasdair McLellan, Collier Schorr, Rafael Pavarotti, Carlijn Jacobs, and Johnny Dufort to name a few. Her work can be regularly found in publications such as Italian, British, and French Vogue, i-D, Dazed, AnOther, and Mastermind.
Armani beauty – conscious simplicity, natural elegance, and authenticity
For over 20 years, Armani beauty has been delivering beautifully textured make-up, skincare formulated from the most pioneering science, alongside fragrances created with consciously sourced ingredients. Inspired by real people and their needs, the make-up line is created to enhance natural beauty, revealing rather than hiding, and is renowned for several iconic products: Luminous Silk and Power Fabric foundations’ ranges, Eyes to Kill mascara, Eye Tint eyeshadow, liquid lipsticks Lip Maestro and Lip Maestro Satin, and Lip Power lipstick. The skincare line includes the potent anti-aging range Crema Nera, with its signature cream, serum, mask, and new eye cream. The brand encompasses men’s and women’s fragrance collections, among which are the iconic and refillable Acqua di Giò, Armani Code, Sì, and My Way, as well as the haute couture fragrances range Armani / Privé. Armani’s longstanding commitment to environmental and social responsibility is embodied by the brand’s global water initiative Acqua for Life, which since its inception in 2010 has focused on universal access to drinking water in water-scarce regions.
All of Armani beauty’s faces incarnate the brand’s ultimate vision of beauty: actors Cate Blanchett, Regé-Jean Page, Tessa Thompson, Sydney Sweeney, Sadie Sink, Jackson Yee, Adria Arjona, and Greta Ferro, with whom Armani beauty celebrates cinema; singer Jackson Wang, K-Pop artist Hanni, and model Madisin Rian.
To continue to enhance the relationship that the brand has with the world of filmmaking, since 2018 Armani has served as official beauty sponsor of the Venice International Film Festival. Also among the brand’s film festival partnerships are the Berlin International Film Festival’s 2023 and 2024 editions and the San Sebastian International Film Festival’s 2022 and 2023 editions.