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“BRAND” New Training Initiative Coming to Dingle Peninsula / Corca Dhuibhne

“BRAND” New Training Initiative Coming to Dingle Peninsula / Corca Dhuibhne

Farmers, fishers, food/drink producers and hospitality providers based on the Dingle Peninsula /Corca Dhuibhne are invited to sign up to an exciting new training programme aimed at providing them with the knowledge and skills to further develop and exploit the culinary attributes of the region.

‘Developing a Sustainable Regional Food Branding Strategy’ for the Dingle Peninsula / Corca Dhuibhne starts on May 11th and consists of a series of modules over 2021/2022 which introduce participants to an impressive group of expert trainers and inspirational guest speakers. A blend of presentations, interactive workshops and discussion clinics will cover a variety of topics including using local and regional ingredients, agri best practice and food tourism, branding, sustainability, marketing and social media.

The aim of the programme is to deliver on-going support for the branding of products from sustainable farming, fishing and food production on the Dingle Peninsula/Corca Dhuibhne. It will bring together artisan, micro, agricultural and small hospitality businesses so that collectively they can define the unique features of food on the peninsula, their historic and current stories and emerging vision. The training will be delivered by The Discovery Partnership on behalf of NEWKD.

Speaking at the virtual launch, NEWKD’s Board Member Pat O’Shea said, “This new training initiative is an opportunity to bring a diverse group of individuals together to further capture and define the unique food and drink features of the Dingle Peninsula /Corca Dhuibhne. I look forward to seeing how the training facilitates the development of a dynamic strategy which will serve to support a positive and sustainable long term food future for the community.”

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Training provider, The Discovery Partnership, boasts an experienced team of experts who have facilitated a number of food and food tourism projects, working closely with government bodies including regional development agencies, LEADER / Local Development Companies, LEOs, Bord Bia and Fáilte Ireland. Boland Marketing Managing Director, Caroline Boland will act as programme coordinator. Caroline has an in-depth personal knowledge of the region as she resides in the area and brings a wealth of professional expertise to the programme, thanks to an illustrious career in destination and tourism development. Her key area of expertise is looking at potential tourism destinations and creating road maps for their development as a tourism destination, their visitor experience development, organisational structure, marketing and promotion.

Participation on the ‘Developing a Sustainable Regional Food Branding Strategy’ training programme is free but registration is required. Whilst the initial sessions will be delivered online, it is anticipated that the latter half of the programme will include face to face training Covid-19 permitting. For more information and/or to register, search for Dingle Peninsula/Corca Dhuibhne Food on Eventbrite and/or email dinglepeninsulafood@gmail.com or biachorcadhuibhne@gmail.com

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