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Local business owners join forces to boost ambitious Reeks District marketing plan

Local business owners join forces to boost ambitious Reeks District marketing plan

April 12, 2021: A number of Kerry businesses and individuals have come together to help fund an ambitious marketing and promotional plan that aims to boost tourism and economic development in the Reeks District over the next three years.

Funds raised by the 20-plus member group alongside the subscriptions of the tourism organisation’s members will lead to an investment of €500,000 by the end of 2024 to help fund activities that promote the region on both the domestic and international markets and sustainably increase visitor numbers to the Reeks District. Marketing of ‘shoulder season’ visits will be one particular focus of the campaigns.


Tourism is seen as a valuable area of growth for the Reeks District, which spans from Inch Beach to Glenbeigh and includes the Ireland’s highest mountain Carrauntoohil. Like many other regions, it has suffered due to the effects of the Covid-19 crisis, and the cash injection is set to help build on the pre-pandemic success of the region following its 2018 re-brand from Mid Kerry.

Chair of the Reeks District Jens Bachem said: “We would like to thank the local business owners for their belief in the Reeks District project. We look forward to working with them, Kerry County Council, South Kerry Development Partnership and other groups to help us reach further successes. Every region has been hit hard by Covid-19 and the Reeks District is no different, but if people pull together, a huge amount can be achieved. While our plans are ambitious, we believe we have a track record of producing strong results against the odds. It is no more ambitious than Reeks District being named one of Rough Guides’ top six destinations in the world to visit in 2019, just 18 months from launch.”

Local business owner and Kerry football manager of Peter Keane commented: “I am proud to join others in supporting this initiative. Before I moved to Killorglin, my parents were Cahersiveen
hoteliers, so I have a keen appreciation of how tourism can be transformative for the local economy, helping grow jobs, improving infrastructure and attracting further investment. I look
forward to seeing the Reeks District prosper as we battle back from the Covid crisis and beyond.”


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Moira Murrell, Chief Executive of Kerry County Council said: “Kerry County Council welcomes the preparation of the new Reeks District marketing plan which will complement our county plans and position the region at the forefront of activity and outdoor tourism once domestic and international travel resumes.”

Noel Spillane, Chief Executive Officer of South Kerry Development Partnership Ltd added: “Tourism is vital to the economic development of rural communities. When done in a sustainable
manner, it can help preserve the environment, boost off-season revenues, create hundreds of jobs and develop infrastructure – all significant areas in a post-Covid landscape. The Reeks District group has done some great work in that regard and we very much look forward to working with them going forward.”

Those looking for more information on how they can support the Reeks District should visit

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