Máiréad de Staic – Brian de Staic Jewellery
Brian de Staic designs and creates distinctive Jewellery that is inspired by the Irish landscape and culture and worn by people all over the world.
The Jewelry is inspired by Ireland’s rich archaeological heritage, The Dingle Peninsula and the creativity of the artist Brian de Staic.
From the Wild Atlantic Way, Ireland’s leading goldsmith, a modern master, embraces age-old traditions to create beautiful jewellery that is timeless and made to be treasured forever.
We will celebrate 42 years in business in this year 1981 -2023
I’m a proud Irish Mammy with three handsome boys, Seán, Dara & Cian. A beautiful granddaughter Fiadh, thanks to Seán and his beautiful wife Megan. I run Brian de Staic Jewellery with my husband, love him & my job
Our business is predominantly retail based but also provides Jewellery services for customers.
Childhood: I was born and raised in 19, High Street, Killarney.
My parents had a bar, grocery shop, restaurant and guest house. There were 4 children. We all helped out in the business.
There was a very large counter in the shop.
My mother always quoted :
“A yard of counter is better than a small farm”
I met Brian in April 1980 and after a few dates he told me he was a jeweller.
Me : “ Are you telling me you are a qualified jeweller???? “
Brian : “yah”
A man of many words !!
I was in love with him from day one
Me: “why don’t you start making jewellery and open a shop???”
Opening Brian de Staic Jewellery in Green Street, Dingle in 1981 was second nature to me as I was reared in a family business in High Street, Killarney.
Brian is a qualified jeweller, he did a 7 year apprenticeship in Cork He attended the College of Art at night to study art and design. He also worked with a talented hand engraver to learn hand engraving skills.
I’m a Secondary School Teacher by profession. A secure teaching post was a great help to set up our business.
I was very fortunate to get a job in Coláiste Íde, Dingle the only all Irish boarding school for girls in Ireland.
I loved my job, my colleagues and most of all my talented students.
I was available to work
in the jewellery shop
when we had school holidays.
I studied Art for my Leaving Cert. We were taught how to design posters, book covers & adverts. This helped me to market our business
– no internet to teach you that time!!
My marketing skills were invaluable in the early days.
I also studied speech and drama to final grade which gave me confidence to do public speaking, radio and television.
I was invited by Fr. Hickey to join an amateur drama group
Áisteoirí Bhréanainn. I got to know so many people – we had great times travelling to all the other Gaeltachts to compete in the féilte drámaíochta. I loved the stage. A great opportunity to meet people when you are new to the community. We’re all friends to this day.
We both believe the Irish Language was a very important part of our success. Differentiation is key in marketing, and using the Irish language at home & abroad helped to generate business.
It was unusual to brand products in Irish back then – a novel idea.
We live in a Gaeltacht, Irish speaking area. Most of our Collections have Irish names. Our brand name de Staic is Irish.
November 2022 Brian de Staic honoured with 3 Gold Medals by Glór na nGael for signage, marketing, branding and service in Irish. 85 companies honoured , only 17 received 3 gold medals The Award ceremony was held in Dublin Castle.
Business Address : The Wood Dingle, Co.Kerry V92 TE81
Telephone:+353 66 9151298
Email: info@briandestaic.com
Website: www.briandestaic.com
Facebook : BriandeStaicJewellery
Instagram : @briandestaicjewellers
Twitter : @BrianDeStaic
LinkedIn: Mairead de Staic
