‘Shopping should be a pleasurable experience’ wise words from Sandra and her team at Weardrobe Tralee and Killarney. At Weardrobe the girls love nothing more than to help their customers put a look together and perhaps try something that they haven’t before. We caught up with the lady behind this fantastic brand that carries everyday clothing with a twist but can also provide something for that special occasion.
Sandra tell us a little bit about Weardrobe its seems to be here forever, when did it all begin?
Well having qualified as a fashion designer and worked in the fashion industry I felt the need to branch out and do something myself so in 1997 I opened my first shop in Tralee with my sister Moira. Quickly followed in 2000 with the birth of Killarney.
What made you want to open the shop and why did you choose the brands and the look you have gone for in Weardrobe.
Women think nothing of spending a small fortune on an outfit for a wedding that they will wear once (if ever) again…yet do not spend money on their everyday clothing. Your clothes make you feel good – Spend money on your everyday clothing – this is where we spend most of our time! At weardrobe we specialize in quality garments that can be dressed up or down depending on your occasion. Remember – The true value of anything you buy is the price you pay divided by the number of times you wear it! Don’t get caught up in the latest ‘fashion trends’ – be sure to ADAPT them to suit your body shape. A bug bear of mine is that In Ireland we do high glamour so well… and then we do the tracksuit.
Tell us abit about yourself Sandra and your background as we clearly see your passion for the industry.
Well I always had a love of fashion and I practically grew up in my family’s Dry Cleaning business (Rusk Dry Cleaners, now in Boherbee) where I learnt all about fabrics. , I qualified as a fashion designer – Graduate of the Cork College of Fashion Design 1991, my work experience included Penney’s where I worked in Tralee, Naas, Newbridge, Artane, Dundrum, Dundalk and Galway stores and finally in the Buying office in Mary street Dublin! I also worked with Irish Group Carrig Donn where I worked as manager of the flagship store in Westport and as Senior Buyer for the group before leaving to set up weardrobe. I trained with ‘The Image House’ in London as a colour analyst and image consultant. (In fact all of the staff in Weardrobe has a very good understanding of colour analysis.) This I feel is vital in the fashion business.
Can you tell us about the upcoming season, any brands you are really excited about bringing to the ladies of Kerry?
Lots of beautiful collections due in from Isabel de Pedro, Sandwich, Part Two and Mexx but I have to say I am really looking forward to receiving Irish Designer Liz Quin’s
(formerly of Quin & Donnelly) new collection in mid to late September. We really missed Quin & Donnelly and were sad to see it finish in 2011.I have seen Liz’s collection and she still has beautiful tailoring, great fit, luxurious, vibrant fabrics with her unique design twist. The collection has a fashionable designer edge without the big spend.
So Ladies you’re in safe hands with weardrobe – these girls know their stuff when it comes to dressing you! I would definitely recommend that you to follow Wardrobes very active facebook page – it’s a great way to keep track of what’s happening in-store.